Results
Burtons
Jammie Dodgers
Jammie Dodgers
Instore Adtower, POS
SuperValu Stores
Generate awareness and sales for Jammie Dodgers new raspberry flavour biscuits, through in-store activations at SuperValu stores.
The Solution
In-store Adtower
The Elevate media solution was SuperValu In-Store Adtower to support higher shopper penetration, and SuperValu In-Store POS to influence consideration and drive purchase from shoppers in selected stores.
Both activations ran for three weeks, targeting 89 SuperValu Stores.
The Results
In-store Adtower
The Jammie Dodgers campaign delivered 714k audience impressions across 40 target stores.
30% of shoppers of this product were new to brand, and Comfortable Families were the most prominent shopper segment during this campaign.
The campaign generated incremental revenue, with a sales uplift of 24% and an incremental ROAS of 0.1, based on target vs control group.
Unit uplift in target stores was 65% compared to pre-campaign period.
Sales uplift
Incremental ROAS
New to Brand
The Results
In-store POS
During the campaign, the sales in 49 target stores saw a growth of 56% YoY.
The campaign generated incremental revenue, with a sales uplift of 8.2% and an incremental ROAS of 0.07, based on target vs control group.
The campaign saw 32 % shoppers that were new to brand. Comfortable Families accounted for 34.5% of sales in-store.
The units sold in target stores during the campaign period increased by 66% compared to pre-campaign period.
Sales uplift
Incremental ROAS
New to Brand
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