Results
Kellanova
Back to School
Kellanova - Back to School
In-store Digital Screens, Adtower
SuperValu & Centra Stores
Support the awareness of a Back-to-School campaign offering a chance to win a trip to an Adventure park, promoting the Kellogg’s cereal brands range through activations at SuperValu website and stores.
The Solution
Billboards and Online
Homepage Feature
The Elevate media solution was SuperValu Outdoor Billboards and Online Homepage feature to support both awareness and sales objectives.
Both activations ran for three weeks, with Billboards targeting 25 SuperValu Stores.
The Results
Billboards
The campaign reached 972,624 shoppers, and sales in 25 target stores saw a growth of 36% YoY.
The campaign generated incremental revenue, with a sales uplift of 25.5% and an incremental ROAS of 1.18.
The top selling items in the target stores were Coco Pops 650 gm, Special K 750 gm, Crunchy Nut 720 gm.
The campaign saw 15 % shoppers that were new to brand. Comfortable Families accounted for 40.2% of sales in-store.
Sales uplift
Incremental ROAS
New to brand
The Results
Online
The homepage feature was seen by 69.7K unique visitors, 1K of which went on to the product landing page.
Online sales increased +42% YoY during the campaign period, indicating a 40.4% increase in revenue and 84% increase in units sold, compared to pre-campaign period.
The campaign saw Rice Krispies 660 gm, Coco Pops 650 gm, and Special K 750 gm being the top sold items.
The online campaign also attracted 7% new to brand shopper. Comfortable Families represented 41% of online sales followed by stretched families (35%).
Sales uplift
Revenue Growth
New to Brand
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