Results
Kerry Dairy Ireland:
Charleville High
Protein Cheese
Charleville High Protein Cheese
In-store Digital Screens, Adtower
SuperValu & Centra Stores
Support the awareness and sales of their Charleville High Protein cheese range, through in-store activations at SuperValu stores.
The Solution
In-store Trolley Handles &
In-Store POS Chill
The Elevate media solutions were SuperValu In-Store Trolley Handles to reach more shoppers and achieve high awareness and SuperValu In-store POS Chill to influence consideration and drive purchase from shoppers in selected stores.
The campaign ran for three weeks, targeting 99 SuperValu Stores across three activations.
The Results
In-store Trolley Handles
The campaign reached 1,143,895 shoppers across 25 targeted stores for Trolley Handles A and 1,128,925 shoppers across 25 stores for Trolley Handle MOPI.
As a result of these awareness activations, 30% and 36% shoppers were new to brand. Comfortable Families were the most prominent shopper segment during this campaign.
Both activations generated incremental revenues, with a sales uplift of 19.8% and 21.7% and incremental ROAS of 0.04 & 0.05 respectively, based on target vs control group.
Sales increased across the range of High Protein cheese products from this brand.
Sales uplift
New to brand
The Results
In-Store POS Chill
During the campaign, the sales in 49 target stores saw a growth of 18.1% YoY.
The campaign drove incremental revenue, with a sales uplift of 40.1% and an incremental ROAS of 0.12, based on target vs control group.
Sales increased across the range of High Protein cheese products from this brand.
The campaign saw 37% shoppers that were new to brand, and Comfortable Families were the most prominent shoppers.
Sales uplift
Incremental ROAS
New to Brand
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