Kia - Scan & Win

Results

Scan and Win –
Email, Social
& Digital comms

Case Studies Kia – Scan & Win

Scan and Win

TYPE

Scan and Win - Email & Social

Location

SuperValu

SuperValu “Scan and Win” December 2024: Driving a Record 120,000 Entries driven by High-Value Incentives. With the title sponsor being Kia and the opportunity to win a Kia Sportage

The Solution

Scan and Win – Email and Social

SuperValu “Scan and Win” December 2024: Driving a Record 120,000 Entries driven by High-Value Incentives. With the title sponsor being Kia and the opportunity to win a Kia Sportage.

The December campaign aimed to drive store visits and customer interaction during the peak festive season. The sponsor’s goal was to leverage this period to secure a prominent position and unmissable branding to position Kia at the forefront of the SuperValu Real Rewards customers’ shopping experience.*

Incentives & Scale:

€70,000 Worth of Prizes, including a Brand New 2024 Kia Sportage. The core mechanic was simple: 1 Scan = 1 Chance to Win.

Results:
*Overall entrains: 119,918 Real Reward Users*

The Results

Push Notification:

Push Notification in App: 416,000 – 30k Clicks, 24k clicked the tag to enter

Pop Up 1 in App: 288k Sent, 13% Open Rate, 32% in direct open Rate

Pop up 2 in App: 204k Sent, 5.4% Open Rate, 22% in direct open Rate

412,644

Emails sent

34%

Unique open rate

CTR

The Results

Social

Boosted SuperValu post on Meta channels

365k Unique Reach
Engagement 792

Supporting social campaign targeted across Meta platforms

189k Unique Reach
1.56% (vs. 0.67% average in 2023)

365k

Unique Reach (Meta Channels)

792

Engagement

189k

Unique Reach (Meta platforms)

We’ve had an excellent experience working with the Elevate team on different campaigns through out the year. Always found Elevate very helpful with coming back with various ideas and suggestions to get out brand reach as far wide as possible. Looking forward to working with them on our various campaigns in 2026

Working with Elevate throughout 2025 has been a fantastic experience. Their partnership was instrumental in developing a best-in-class launch plan for our newly introduced laundry detergent brand, Dylon. The Elevate team were incredibly supportive, offering strategic recommendations on the most effective touchpoints to build brand awareness

Working with Elevate in 2025 has been outstanding. Their strategic retail marketing plans and impactful brand campaigns have connected us with the right audience at the right moments. I look forward to continuing our partnership into 2026.

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